Why Omni-Channel Order Platforms are Key.
Mobile order applications were born from Catalog Management Systems (SMS). As eCommerce blossomed, some order management centric companies diversified from the web to a more customer centric mobile order applications strategy. Now customer orders were coming from a variety of sources – so these companies have created systems that became complete Order Management Systems.
All of these ways to sell are now referred to as “channels” – so now an organization needs to be omni-channel to handle orders from a variety of sources including mobile order applications.
Mobile Ordering Applications – Automate or Die.
So in today’s world, an Order Management System needs to be able to process orders from a wide variety of sources/channels – and connecting vast distributor catalogs with complex pricing, markups, and commission models.
From the name, you might imagine that order management applications helps to organize and streamline the order fulfillment process and grows business quickly. But a good order management application goes far deeper than that.
When a distributor becomes a true omni-channel business, such as order processing, call center management (for phone orders), customer service/CRM, forecasting and purchasing, inventory management, warehouse management, marketing, and accounting customers view the business a modernized and ready for the next decades of customer engagement.
Ai2 has been transforming companies order management process to include robust, native and dependable order management applications for over 30 years.
Not all data and processes needed to run an omni-channel business can be “inside” the company’s walls. In today’s world, applications must be fully integrated with a wide variety of external process, such as eCommerce websites, shopping channels, shippers, payment processors, marketing services, and fraud prevention.
As you can see, an mobile order management applications do far more than just take orders. It’s a well-rounded business management tool that grows business in each and every account.