Artificial Intelligence Will Support The Future of Sales Conversations
Artificial intelligence (AI) powered technology has exploded in recent years. Common AI personal assistants such as Siri, Alexa, and Google Assistant are helping people figure out their daily schedules, controlling the lights and thermostats in homes, and helping commuters find the best route to work. With this type of technology in the hands of the consumers you have to wonder why sales organizations heavily invested in field sales personnel haven’t embraced the even the slightest bit of sales AI in there process.
Sales efficiency is an area that has been low hanging fruit for AI assistance for years and AI is at the point where it can be more useful, in the office than at home on businesses mobile devices. Sales AI has evolved from being a sophisticated calculator or database analyzer to an entity that can help reps, marketing and management solve their biggest challenges and enhance their market offe
Creating Deeper Wallet Penetration With Sales AI
For distributors with large areas of retailers that are serviced, sales AI can help manage a system to show the current priorities. After all, the growth path for most distributors is to further penetrate existing retail accounts.
This is especially useful as margins become tighter due to outside competition (see our article about Amazon’s entry into the market place) and sale’s forces shrink due to the presence of omni-channel order options. The deployment of sales AI creates a foundation for a small amount of reps to manage a large number of retailers. With sales AI, a company can meet the needs of an ever-expanding clientele base without spending large amounts of money on human resources.
From content to retail execution to order management Ai2’s tools lay the foundation to sell better, faster and smarter.