B2B e-Commerce is essential for wholesale distributors. Recently, an old classmate of mine told me that she now makes and sells sandals for women. I laughed and asked her where her shop was and she said “who needs a shop?” The essence is about the level of development that B2B e-Commerce has experienced.
Business to business was initially limited to offline operations but recent times has seen a significant rise in online business-to-business marketing. Companies working in the B2C environment have been using e-commerce platforms for much longer and have already realized benefits of this sales channel. Nowadays most companies selling to consumers have online shops to reach more customers and increase the quality of service. The era of B2B e-Commerce is just beginning and your B2B Company should definitely consider adopting this platform and get competitive advantage before it is too late. Below are a few of the numerous reasons why B2B e-Commerce presence is essential.
Reach More Customers and Make More Sales
One of the major limitations of offline B2B is that it handicaps you geography. Despite marketing effort, you have difficulty reaching potential buyers outside your physical environment. https://www.ai2.com/solutions/b2b-ecommerce. But with a B2B e-Commerce presence, you sell across regions. Alibaba for example has been able to reach places in Africa that with which the CEO has no personal relationship. Increased customer base also means increased sales. With an online B2B e-Commerce presence, you are likely to make far more sales than you will make when operating with an online B2B e-Commerce platform.
Increase efficiency of offline B2B
The initial fear of people was that online B2B e-Commerce takes way frpm offline B2B. The truth is they both need each other. They cannot function independently; while a B2B e-Commerce presence increases your customer base, you still need people on the ground or logistics network to deliver when needed. In reverse, you need a B2B e-Commerce presence to inform people that you have such goods that are valuable to them.
With a B2B e-Commerce presence, there is a reduced need to have multiple offline shops. What you will need would be a warehouse, agents, customer care representatives and dispatch riders or delivery personnel. When an order arrives, your warehouse validates the order. Then delivery personal will take it from there. With this model, you have reduced the need for spending money on offline shops. One great thing about B2B e-Commerce is that you can get paid in real-time. This means you can stop worrying about delayed payments.
B2B e-Commerce increases the efficiency which orders are processed and keeps your customers happy. With a B2B e-Commerce orders are processed in minutes. In addition, your customer care representatives will come in handy when there are complains, requests or inquiries. Instead of walking to your shop or waiting on a sale reps, your customer place contact orders when needed and with ease.
Standardization and brand building
With a successful B2B e-Commerce presence, you are reinforcing your brand and enforcing your rules and quality standards. By maintaining those rules, you are building your brand equity and creating and enabling a trustworthy sales channel for your company and your customers.
Junaid Ali Qureshi
is a digital marketing specialist who has helped several businesses gain traffic, outperform competition and generate profitable leads. His current ventures include Progostech, Magentodevelopers.online, eLabelz, Smart Leads.ae, Progos Tech and eCig.