B2B eCommerce Platform is Essential Business Tool

Categories: Blog

B2B eCommerce Platform is essential for wholesale distributors.  Recently, an old classmate of mine told me that she now makes and distributes sandals for women.  I laughed and asked her where her shop was and she said “who needs a shop?”  The take away is about the ease to deploy B2B eCommerce today.

Companies are no longer waiting for the best SEO agency or magento B2B e-Commerce agency to help them start an online marketing campaign. Or a costly B2B eCommerce Platform that chokes them with huge fees.

Recent times has seen a significant rise in online business-to-business marketing and eCommerce.   Companies working in the B2C environment have been using eCommerce platforms for a while and have been realizing the benefits of this sales channel.  The era of B2B eCommerce is just beginning and your company should definitely consider adopting a B2B eCommerce Platform and gain a competitive advantage before it is too late.

Reach More Customers with a B2B eCommerce Platform

One of the major limitations of offline B2B is that it limits your geography.  Despite marketing efforts, you have difficulty reaching potential buyers outside your physical region. eCommerce Software. But with a B2B eCommerce Platform, you sell across regions and reach more customers.   For example, Alibaba reaches places in Africa that they have no personal relationship with. Furthermore, increasing your customer base also means increased sales.  With a B2B eCommerce platform, you will make far more sales and improve your customer experience.

Increase Efficiency with B2B eCommerce Platform

Some fear that a B2B eCommerce takes way from offline B2B.  The truth is they both need each other.  They cannot function independently.   While B2B eCommerce increases your customer base, sales and makes ordering for your customers easier, you still need people on the ground to service your customer accounts. You need a logistics network to deliver what is ordered when needed. 

Cost Efficient

With a B2B eCommerce Platform, when an order arrives, your system validates the order and your warehouse picks it. Then delivery personal take it from there. With this model, you have reduced the inefficiency of customer wait time and manual order entry errors .  Another great thing about a B2B eCommerce is that it speeds the order-to-cash cycles in your business.

General Efficiency

B2B eCommerce increases the efficiency which orders are processed and keeps your customers happy.  With B2B eCommerce orders process in minutes.  In addition, your customer care representatives are free to better service your accounts.  Instead of calling or emailing in orders or waiting on a sales rep, your customers place orders when needed and with ease.

Standardization & Brand Building

With a successful B2B eCommerce Platform, you are reinforcing your brand and enforcing your rules and quality standards.  By maintaining those rules, you are building your brand equity and creating and enabling a trustworthy sales channel for your company and your customers.

Junaid Ali Qureshi

is a digital marketing specialist who has helped several businesses gain traffic, outperform competition and generate profitable leads. His current ventures include Progostech, Magentodevelopers.online, eLabelz, Smart Leads.ae, Progos Tech and eCig.

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