Mobile Sales App used by Bulova Watches


The ProSel mobile sales app is being used by Bulova for its jewelry and watch sales around the globe.  Software mobility leader Ai2 today announced that international watchmaker Bulova Corporation has fully deploying ProSel for iPad as the mobile sales app for its jewelry and watch sales for its global sales team.


Bulova selected the ProSel mobile sales app for its jewelry sales after evaluating several enterprise sales solutions for the iPad. Among ProSel’s advantages as a mobile sales app for jewelry sales are the fact that it works on or offline, searches a large catalog quickly, and gives jewelry sales reps the ability to order directly from an image browse.


Bulova moved its sales force to the ProSel mobile sales app for its sales reps to eliminate the tangle of computer hardware and paperwork that plagued its sales operations. The company decided that the high-profile industry of luxury jewelry sales, timepieces deserved a smooth, efficient and elegant mobile sales app. The ProSel mobile sales app replaced the handheld computer, the laptop and the array of paperwork that Bulova’s global sales reps used to carry. In addition to order entry functionality, the ProSel mobile sales app automates all jewelry sales related marketing materials, company documents, images and other critical data, which are organized and distributed within the ProSel mobile sales app.


The ProSel mobile sales app handles custom pricing at the item level, rebate compliance tracking, bar code scanning, customer purchase history and dozens of other requirements for distributors in a variety of industries.


“ProSel improved our efficiency with order entry. Now, over 90% of our orders go straight into the system with the ProSel mobile sales app. That leads to quicker fulfillment and faster sales.  The sales reps love it!” —  Lenny Molite – Business Applications Manger, Bulova.


Bulova was founded and incorporated as the J. Bulova Company in 1875 by Joseph Bulova. Throughout its history, the company has established itself as a leader in jewelry sales and watch and clock manufacturing. Bulova’s innovations include the Accutron watch, the world’s first electronic watch.  The company manufactured timekeeping devices for the U.S. military in World War Two and was the subject of the first-ever television commercial. The company was acquired by Citizen in 2008, and together the two are the world’s largest watchmaker. Bulvoa is headquartered in Queens, New York. For more, visit Bulova’s website.


Ai2 was founded in 1986 and is headquartered in downtown Chicago. Their mobile sales apps are used by more than 100,000 users each day to capture upwards of $75 billion in annual sales. More than 10,000 retail stores and more than 1,000 movie theaters use an Ai2 solution for their remote order entry needs. Ai2 improves the sales process for some of the world’s largest distributors in foodservice, jewelry sales, convenience store, grocery, beverage, hardware, medical, beauty products, jewelry and more. For more information about Ai2,visit


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