Recently, an old classmate of mine told me that she now makes and sells sandals for women. I laughed and asked her where her shop was and she said “who needs a shop?” The essence is about the level of development that ecommerce has experienced. Although it is sometimes annoying, it is a common thing for people to advertise on your post via the comment section instead of reacting to the original post. That person is doing social media marketing without knowing what he/she is doing or whether he/she is doing it in the proper manner. People are no longer waiting for the best SEO agency or magento ecommerce agencyto come help them start an online marketing campaign and choke them with huge fees.
Business to business was initially limited to offline operations but recent times has seen a significant rise in online business-to-business marketing. Companies working in the B2C environment have been using e-commerce platforms for much longer and have already realised benefits of this sales channel. Nowadays most companies selling to consumers have online shops to reach more customers and increase the quality of service. The era of B2B e-commerce is just beginning and your B2B Company should definitely consider adopting this platform and get competitive advantage before it is too late. Below are a few of the numerous reasons why B2B ecommerce presence is essential.
Reach More Customers and Make More Sales
One of the major limitations of offline B2B is that you are handicapped by geography. Despite your marketing effort, you will have difficulty reaching potential buyers outside your physical environment. But with an ecommerce presence, you can sell globally. Alibaba for example has been able to reach places in Africa that with which the CEO has no personal relationship. Increased customer base also means increased sales. People can only buy your products when they know you. With an online B2B presence, you are likely to make far more sales than you will make when operating with an online B2B platform.
Increase efficiency of offline B2B
The initial fear of people was that online B2B would take way offline B2B. The truth is they both need each other. They cannot function independently; while B2B ecommerce presence increases your customer base, you still need people on the ground to deliver when needed. In reverse, while you need people on the ground to deliver your goods when they are needed, you need a B2B ecommerce presence to inform people that you have such goods that could be of value to them.
With a B2B ecommerce presence, there will be reduced need to have multiple offline shops. What you will need would be a warehouse, agents, customer care representatives and dispatch riders or delivery personnel. When an order arrives, your warehouse will be informed and will validate the order. Then your dispatch riders or delivery personal will take it from there. With this model, you have reduced the need for spending money on offline shop. One great thing about e-commerce businesses is the fact that you can get paid real-time. Before any products are released for shipping, e-commerce sites would require payment first. In other cases, where shipping is not required, payment is usually made on delivery. This means you can stop worrying about delayed payments and bouncing checks. You can have peace of mind knowing that everything you are sending out has already been paid.
With on-the-ground agents, you will be free of the task of taking and processing orders. This will increase the efficiency at which orders will be processed and keep your customers happy. Unlike in the case of regular offline shops where people have to stay on long queues to get what they want, an ecommerce B2B presence through the use of their agents will be able to take and process orders within five minutes. In addition, your customer care representatives will come in handy when there are complains, requests or enquiries. Instead of walking to your shop, your customer can contact you from the comfort of wherever he/she chooses.
Standardization and brand building
When people hear of brands, they think of very crazy things I cannot begin to mention in this article. Have you ever heard people say the “management” like it is not a group of human beings sitting round a table? These persons in question can use this word because the “management” has created that reputation for itself by setting and maintaining certain standards. For you to be able to successfully have a B2B ecommerce presence, you must have a set of rules of standards and maintain them. By maintaining those rules, you are building a name (brand) for yourself and creating an enabling and trustworthy environment for yourself and your customers.
Junaid Ali Qureshi
is a digital marketing specialist who has helped several businesses gain traffic, outperform competition and generate profitable leads. His current ventures include Progostech, Magentodevelopers.online, eLabelz, Smart Leads.ae, Progos Tech and eCig.